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4 Simple Steps to Improve On-Page SEO for Your Small Businesses

On-Page SEO Workbook & Guide - An eBook by The Keyword Witch for Small Businesses to Grow Their Site
Grow your Website with The Keyword Witch's Small Business On-Page SEO Workbook


Small businesses often lack the resources and time to invest in SEO services that larger companies can benefit from. For this reason, small business owners need to work hard to get the most out of the limited knowledge and resources they have available.

It can be overwhelming and time-consuming to understand how to improve on-page SEO for small businesses, but with the right guidance and some simple changes, or investing in on-page SEO services, it doesn't have to be a daunting process.

In this blog we'll offer up some simple steps you can follow to optimise your small business's on-page SEO strategies to reach more potential customers. We'll show you how to use the free or low cost resources and tools available to you, as well as pointing you in the right direction if you need to invest in on-page SEO services.

Read on and you'll soon have the confidence and knowledge to start getting your small business pages optimised for the search engines!

Know what on-page SEO is? Jump straight to the steps!

What Is SEO?

SEO, or search engine optimisation, is an important digital marketing technique that helps businesses of all size to be seen by users on search engines, just like Google. SEO makes it possible for potential customers to find your website when they search for related keywords or phrases in a search engine like Google.

When a site has been optimised, your website’s visibility will rise from ranking higher in the search engine results pages, which therefore drives more traffic and leads to your site overtime.

What is On-Page SEO?

On-page SEO involves optimizing the elements of your webpages, such as titles and headings, content, images, and URLs to make it easier for search engines to understand what each page is about.

As a bonus, creating a great user experience is also a key part of on-page SEO, helping potential customers to navigate your website more easily.

While there's more to SEO than just fine-tuning your on-page elements, taking the time to get up to speed on these basics can help your business to climb up the search rankings.

By optimising website content for search engines, small businesses can gain a larger online presence from searchers and ultimately drive higher levels of traffic to their website.

The Keyword Witch’s On-Page SEO Workbook will easily guide you through all of the essential on-page optimisation, so you can get your website seen!

Are You Going to Implement Your Own SEO Efforts to Your Site?

  • No Way!

  • Yes!

On-page SEO Basic Steps

These basic amendments you can do on your site will give websites a good place to start! By using a combination of strategies such as structure editing, keyword research, link building, and content creation, small businesses can use SEO to improve their ranking on search engines and consequently gain more traffic and customers.

Keyword Research

SEO keyword research involves understanding what words and phrases customers use to search for products and services, as well as understanding how the search engine algorithm works so that your website has a chance of appearing when a potential customer searches for a product or service.

These keywords then need to be included in a lot of places on your website; meta descriptions, title tags, URLs and content, for instance.

Meta Titles and Descriptions

The meta title is the clickable headline in search engine results, summarizing your page's content in a concise manner, while the meta description provides a brief overview of the page's content, aiming to entice users to click through to your website.

Both elements should be crafted strategically with the relevant keywords to improve search visibility and attract potential visitors to your site, which you should be able to change fairly easily with your website host:


URLs, or Uniform Resource Locators, are web addresses that specify the location of a particular page on the internet. A well-structured URL not only aids search engines in understanding the content but also helps users comprehend what the page is about before clicking on it in search results. For instance, looking at the links above, just by glancing at them you can tell what the page is about.

In terms of SEO, they should ideally be descriptive, concise, and contain relevant keywords related to the content of the page. URLs should be user friendly and easy to understand, not a mixture of symbols and numbers.

Header Tags

Headers, or H1 and H2 headers are HTML tags used to structure content on web pages. The H1 tag denotes the main heading of a page, typically the title or main topic, and holds significant weight in terms of SEO.

H2 headers are subheadings that break down the content into sections, providing a hierarchical structure. They contribute to readability and organization while allowing search engines to better comprehend the content's structure and relevance.

Both should include relevant keywords and accurately represent the content they introduce for improved SEO.

There should only be 1 H1 header per page. If you use Shopify, your H1 tag may be set to your logo icon. Here is a helpful guide via a forum showing how to amend this:


Remember, it is a lot to take in and learn in order to apply the optimisation. A lot of businesses prefer to outsource SEO services, but if you are not yet confident to do so, our On-Page SEO Workbook and Guide is here for you. Do it at your own pace, learn and optimise yourself, at just a small cost!

SEO takes time! You will not have 1,000 visitors overnight, but the work put in and patience is so worth it.

If you have any questions, drop me an email, I'd love to hear from you!

Speak soon!


The Keyword Witch

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