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Why Is SEO Important for the Success of Small Businesses?

Updated: Nov 28, 2023


Why is SEO Important to Small Businesses?

SEO is incredibly important to improve the success of any business, big or small. By optimizing your website's content, you can increase website traffic and visibility, allowing potential customers to find your business more easily and creating a passive flow of visitors to your site.

In this blog post, we will discuss why SEO is a major factor and game changer for small businesses and how they can take advantage of it to boost their online presence; using the right keywords, creating high-quality content, and implementing on-page optimization techniques, small businesses can outrank their competition and attract more organic traffic to their website.



What Exactly is SEO?

SEO stands for Search Engine Optimization and it is a key part of any online business, blog or site.

SEO makes it possible for potential customers to find your website when they search for related keywords or phrases in a search engine like Google.

By optimizing your site, your website’s visibility will increase and will rank higher in search engine results pages, which helps drive more traffic and leads to your site, passively.

For instance, search in Google for a product you would like. Below any 'Ads', the first links have optimized their site to appear at the top of the search results.



SEO's Role in Small Business Success

When it comes to small business success, SEO plays a crucial role. In today's age with advanced digital technology, having an online presence is more important than ever. By implementing SEO strategies, businesses can optimize their website content, making it easier for potential customers to find them at the top of a search, helping your small business to succeed! Who doesn't want that?!


When users, like ourselves, search for a specific product or service, they are more likely to click on one of the top-ranking websites. Let's be honest, how often do you click on even the second page of a search result? By investing in SEO, small businesses can improve their search engine rankings and increase their chances of being seen by potential customers (on that first page!)


Additionally, SEO can also help small businesses compete with bigger players in their industry. While large companies often have bigger budgets and resources for marketing, SEO provides a cost-effective solution for small businesses to level the playing field. With the right SEO strategies in place, small businesses can gain more visibility and attract customers who may have otherwise chosen larger competitors.


If you have a small budget and very little time to spare, we offer affordable SEO audit services, priced at just £40 - £75 for small business owners like yourselves. Find out more about our SEO Audit services here.



The Cost-effective Marketing Solution

In today's fast-paced business world, every pound and penny counts, especially for small businesses with limited marketing budgets; of course, that is if they have one at all! This is where SEO shines as a cost-effective marketing solution. Unlike traditional forms of advertising such as TV commercials or print ads that can be expensive and risky providing uncertain results, investing even in the smallest changes, SEO can provide a high return on investment (ROI) without breaking the bank.


Another cost-saving benefit of SEO is that it is a long-term investment. Once a small business's website is optimized and starts ranking higher on search engine results pages (albeit after a few months, of which can seem like forever!), the benefits can continue to accrue over time. Only minor adjustments may be needed to keep up to date with the changes, but then that's quite extraordinary compared to having to pay for a whole new advertisement!


Key Facts about SEO

  • According to this study by Backlinko, the first result on Google's search engine results page (SERP) receives an average click-through rate (CTR) of around 31.7%.

  • As we go down the results page, the CTR decreases significantly, with the tenth result only receiving around a 2.5% CTR.

  • Something we touched on earlier: around 75% of users never scroll past the first page of the results after searching for something.

  • An impressive 93% of online experiences begin with a search engine query.


So, with all this in mind, I’m sure you now realize why SEO is important for small businesses!

However, if you suddenly feel a lack of motivation and feel like this has just added a great amount of pressure to learn SEO – don’t despair! At the Keyword Witch is a selection of SEO services for small businesses, including comprehensive, full throttle Small Business Starter Kits where we can discuss all things SEO and your website goals one to one; we are here and dedicated for entrepreneurs like yourself.


It is currently a dark August evening as I publish this - if we start optimizing your SEO now, you just might rank well in time for Christmas 😊


Best wishes,

Amber

The Keyword Witch

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